Future Proof

Discover the latest episodes of Future Proof, the marketing podcast from Kantar and Saïd Business School, Oxford University.

Featured episodes
mark ritson
Future Proof: Why does Mark Ritson urge brands to go beyond salience?
crystal ball marketing media predictions
Future Proof: What’s next for marketing? with Mark Read, WPP
sustainable innovation podcast unilever
Future Proof: How does Unilever approach sustainable innovation?
Latest from Future Proof
Generative AI in advertising
Machines scoring machines: Exploring AI-Generated Creative in Advertising
In this Future Proof podcast episode, we attempt to answer the crucial question: Could enhanced efficiency be coming at the expense of effectiveness?
Brands podcast
Future Proof: Reinventing Baileys for a new generation
Sheila Cunningham explains how innovation has helped Baileys go beyond Christmas to become an all-year round treat.
Brands podcast
Future Proof: How does using facial coding in ad testing help create better ads?
In this episode we discuss with the experts Graham Page and Deepak Varma discuss potential applications of the facial coding technology as part of a pre-testing programme.
Brands podcast
Future Proof: How to innovate differently in a crowded market
Koen Burghouts, from PepsiCo, shares his strategies for identifying new tensions, focusing on strategic innovations, and taking a broader approach to innovation to drive success in a crowded marketplace.

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