Meaningfully different innovation creates sustainable brand growth.

To help you innovate more effectively, Kantar partners with you across the full innovation lifecycle. Amplified by technology, our iterative, learn-test-learn approach helps you create products and services that address real consumer tensions generating not only new product sales but enhanced brand equity.

How we help you

  • Where should you play in order to win?

    Opportunity

    Getting the starting point right for innovation is the foundation for success. We help you understand people’s needs, aspirations and frictions in the moments that matter, and size the opportunities that will drive growth for your business and your brand, now and in the future.

    How we help

    Innovation Strategy
  • Will you win with the innovation opportunities you choose?

    Opportunity

    You need to prioritise the opportunities that represent the greatest potential for your business. With our strategic foresight, expert consultants and proprietary knowledge, you can win with the opportunities you choose to pursue, in your category and beyond – whether it is an unserved customer segment or an under-penetrated usage moment.

    How we help

    GrowthFinder
  • How do you develop, screen and nurture innovation ideas that deliver growth?

    Opportunity

    Innovations must meet people’s needs, deliver growth and build your brand. We help take your innovation to market in the right way, from the core product or service, all the way to the marketing mix and the launch monitoring programme. We collaborate with consumers, creative partners and experts to develop and test ideas quickly and iteratively, in a context that reflects consumer reality.

    How we help

    Offer Development
  • Have you optimised the value of your proposition?

    Opportunity

    In a fast-moving global market, you need to constantly re-evaluate the competitiveness of your portfolio. Is the price right? Does your offer have the right features? Is your portfolio mix optimised? Is it building your brand? We help you optimise existing as well as new offers to thrive in this environment.

Kantar Marketplace innovation and product development

Innovation and product development on Kantar Marketplace 

Propel business growth with agile consumer feedback solutions built for every phase of the innovation and product development lifecycle.
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