Research Services

(Survey from) 170m+ people in 100 markets

(Experience) 5x less fraud and 175% more answers

(Enhance with) 45m connected data respondents

Your research. Your rules.

We understand that custom research is just that – designed specifically for your brand and business objectives. Our expert research teams can consult on your questionnaire designs to ensure you obtain the most meaningful data. And then we’ll program your surveys for honest and reliable answers, using our award-winning survey programming tools.

Key Features

Award-winning programming tools

Proprietary tools designed and tested to deliver honest and reliable data – and effectively engage mobile respondents.

Device agnostic designs

Regardless of the device a respondent uses, our surveys are optimised for every screen size and optimisation – improving data quality.

Extensive question component library

A range of question component types designed to deliver useful data that answers your research questions – and an extensive library of icons and visuals.

Good respondents in. Good data out.

Get reliable answers from the industry’s most trusted source of global respondents, including Kantar’s own Premium Panels. We have the global reach you need and are dedicated to delivering the highest quality data. Reach consumers, niche targets and custom audiences – all in one place.

Let us manage your fieldwork globally. Our dedicated project teams are best-in-class at building and blending robust samples, to fulfill hard to reach quotas and ensure representation and data consistency.

Get answers fast. Make decisions faster.

Accelerated Answers is our agile solution for custom data collection. Survey respondents and quickly visualise results in a way that works for you – from self-service and templated tools to quick-turn solutions and omnibus surveys.

Key Features

Launch surveys with speed

Don’t waste time creating the same questions again and again. Access your own survey templates and audience targets quickly and easily.

Personal library of assets

Don’t waste time creating the same questions again and again. Access your own survey templates and audience targets quickly and easily.

One-stop-shop

Launch projects and view insights with ease. Quickly build interactive reports that transform survey results into data-driven stories.

Uncover the meaning in data. And answers to questions.

We deliver simple cross tabs and visualisations or powerful dashboards to support your story telling. Based on your needs, we can create solutions that integrate your survey data, third-party data and client data – a central point to store and access data in real time.

Break down data silos. Build holistic profiles.

Make your data work harder for you. Match and append other data sources to survey respondents or your own data for a holistic view of your target audiences or for media activation. We partner with dozens of tech and data companies for meaningful connections.

Quality is fundamental. Not discretional

Qubed AI is our proprietary technology that is designed and trained to stop the panel fraud we see today and tomorrow and improve respondent quality. This next-gen tech uses advanced AI and machine learning to identify fraudulent activity within milliseconds – protecting the integrity of your data and the million-dollar business decisions you make with it.

How to create a questionnaire

Learn where to start, how to polish them, and what to double-check – for successful designs.

Reducing survey dropout

Explore what causes respondent fatigue and how to avoid it through survey design choices.

Using humour for truthful feedback

Learn techniques that make panellists comfortable answering as their true selves – for a positive impact on data quality.