Transforming ROI through holistic marketing effectiveness programmes
Increase your effectiveness muscle with support from Kantar's dedicated Marketing Effectiveness Practice.
Work with a multi-disciplinary team of effectiveness experts to discover your opportunities to enhance commercial return of your marketing. Get support with specific opportunity areas, or gain inspiration on how to build a best in class end to end marketing effectiveness programme.
Marketing Effectiveness Practice
Build a best-in-class marketing effectiveness programme
Proving ROI is a marketers' number 1 priority, yet confidence in how to achieve that can be low. The constant pressure to demonstrate results while achieving more with less is a challenge for many marketers. Sound familiar? We combine expertise across Brand Strategy, Creative and Media excellence, Measurement and ROI, and Organisational Change and Embedding to help world leading brands find solutions to their effectiveness challenges.
Best-in-class marketing effectiveness programmes transform performance by connecting data and capability across 4 key areas.
The failure to properly connect the dots at each stage is a huge missed opportunity.
The Language of Effectiveness Report
This new study, supported by Kantar, tracks how the marketing landscape has changed in the past year. But more importantly, it explores new narratives around effectiveness, placing it explicitly within some of today’s biggest marketing conversations – the optimal media mix, the importance of creativity, marketers’ role in delivering sales and profit, and perhaps most notably, how brands balance short-term and long-term growth priorities under acute economic pressures.
Some of the brands we work with
