Media

Build your brand equity with powerful advertising. From identifying the optimal reach and frequency, to uncovering channels synergies, LIFT guides you through the intricacies of campaign optimisation.

LIFT measures your campaign’s true impact on your Brand equity and business growth. LIFT analyses your tactics’ performance, isolate the impact of each channel on brand success and helps identify channel synergies. 
Benefit from actionable insights on what’s working, identify how to best reach and impact your target audiences, in order to inform media-mix decisions for current and future campaigns. 

More actionable insights on your brand lift studies and learn 'why' media is driving your brand outcomes the way it is and what clients should do with it

LIFT+ tells a holistic story about campaign success, helps determine the value of each customer touch point leading to a brand response, and provides prescriptive recommendations for how to improve campaign performance credited with conversion. 

A modern, disruptive measurement approach changing the way marketeers think, evaluate and influence their marketing performance and KPIs. LIFT ROI provides actionable campaign  insights to strengthen marketing and media decisions

AI-powered, always-on unified measurement platform enables marketers to optimise their media budget in nearly real time. Continuous data and models refreshed in-flight daily for timely insights into media and marketing performance and in-flight optimisations. 
​

Boost digital ad performance across media placements with Context Lab. Quickly measure the contextual impact of exposure to an ad so you can adjust campaigns in flight.

Available for all digital channels, including major social media (YouTube, Facebook, Instagram, TikTok etc.), VOD (e.g. Netflix, Disney+), audio streaming (e.g. Spotify) or retail media networks (e.g. Tesco, Walmart)