We provide sustainability consultancy services that help you identify 'where to play' by pinpointing your consumers' key values and sector-specific expectations about sustainability. Our expertise in sustainability consultancy enables you to understand what issues you should address and how that relates to your brand, business vision and stakeholder interests.
86
% of consumers say we need urgent action to address climate change.
64
% of consumers say it’s business's responsibility to solve climate and environmental issues.
90
% of marketers say sustainability agendas should be more ambitious.
94
% of marketers believe it's part of their job to push sustainability.
BrandSustainability provides a clear understanding of brands' sustainability credentials and how efforts in this space contribute to brand building. And it identifies where to focus to leverage sustainable marketing as a powerful contributor to brand equity. This unique, industry-first solution provides the necessary guidance on the often-missed critical step of Brand strategy and positioning on sustainability; filling the insight gap between the understanding of the changing landscape and brands’ activations.
BrandSustainability helps you take sustainable marketing to the next level by answering these key questions:
- How is your brand truly perceived on sustainability?
- Is your brand at riskmitigate?
- Does your brand leverage sustainability perceptions to boost its equity?
- How can you tell your sustainability story in a way that contributes to your equity?
- What is your most efficient route to market to make gains and avoid loses?
- What are the best routes and opportunities to sustainable innovation for your brands vs. competitors?
Brand Inclusion Index focuses on people’s perception of a brand’s diversity, equity, and inclusion (DEI), giving a voice to people who tend to be excluded by brands. This solution also comprises a ranking of inclusive brands, as well as a diagnostic tool for category-level insights, crucial for inclusion marketing.
Kantar’s Sustainability Sector Index offers invaluable insights on sustainability, derived from 32,000 interviews across 42 sectors in 33 countries. This data helps you understand what sustainability means for your sector, how consumers perceive your brand, and how to build trust and leadership in this crucial area.
Powerful purpose aligns with emotion. With NeedScope we help you integrate purpose seamlessly into your brand in a relevant and irresistible way. Purpose isn’t an afterthought. It should align with your brand cohesively — from its functionality to its emotive core.
Think strategically to move swiftly in the right direction. Plan to spread your initiatives across various types of innovation to maximise impact. We help clients design and develop meaningful and distinct propositions, applying lean innovation principles to move quickly.
With Digital Analytics for Sustainability, we leverage the power of search data to uncover meaningful manifestations of sustainability topics and identify emerging trends. This enables you to champion these spaces repeatedly, staying ahead of local and cultural shifts. We reveal the benefits people seek, the behaviours and solutions they turn to, and expressions of sustainability territories. This helps make complex topics feel intuitive, culturally relevant, and digestible for your audience.
Global DEI monitor helps clients understand what is the state of diversity, equity, and inclusion in each market infusing insights to build relevant brand communications that deliver results. We offer global perspectives to adapt to specific culture and craft the right human story that will resonate and engage.
Use Kantar’s Brand Sustainability Deep Dive Module on top of brand guidance programmes to get a detailed read on your sustainability action, allowing us to assess your performance on key sustainability measures vs the competition. Identify areas of strength or weakness in your sustainability offering, allowing you to reinforce brand activities or course correct where required.
Not all consumers are on the same journey toward sustainable living, for various reasons. Just tapping into the most active consumers is not sufficient to drive significant progress, impact and unlock commercial value. To win over people, brands should understand how to connect with the different sustainability audiences. Using Kantar’s validated sustainability segmentation, we group people according to their level of overall engagement and action toward sustainability.
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