Future Proof: How does Unilever approach sustainable innovation?

A Consumer Insight Director shares some of the secrets to better, more sustainable, product design and development.
17 May 2021
sustainable innovation podcast unilever
n morely
Dr Nicki
Morley

Head of Behavioural Science and Innovation Expertise, Kantar Insights, UK

Get in touch

Kantar research finds that 88% of consumers want brands to help them be more sustainable. In this episode, Nicki Morley speaks to Catriona Ferris, Consumer Insight Director for Homecare (Europe) at Unilever, about the key aspects of successful sustainable innovation – and why the consumer (and their pain points) must be considered first and foremost. With product and packaging innovation examples, considerations for marketing and communications professionals, and top tips for getting ‘under the skin’ of your customer, Catriona shares elements of Unilever’s ‘learning journey’ and addresses some of the challenges brands might face in balancing cost, performance and environmental credentials.

Listen on Apple podcasts

Listen on Acast

Listen on Spotify

Notes

Future Proof is the marketing podcast from Kantar and Saïd Business School, Oxford University.

In each episode, we have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing, sharing evidence and inspiration for the future.

Latest episodes are listed here, and you can listen wherever you normally get your podcasts.

Get in touch
Related solutions
New products fail at an alarming rate. To drive success you need fast, reliable insight throughout the product development cycle.
Finding and nurturing the right idea early, and getting to market fast, is the key to innovation success.
Explore the sustainable attitudes and behaviours of more than 85,000 buyers in 23 countries and see what shoppers are actually buying.
Future Proof

Future Proof Podcast

Discover the most recent episodes of the Future Proof marketing podcast from Kantar and Saïd Business School, Oxford University.
Listen now