Brand and Portfolio Management
Overview
Are your brand strategies and marketing driving sales and building your brand? Use a brand guidance system that gives you fast, continuous, in-depth insights to guide quick action and inform long-term growth plans. Understand brand and campaign performance. Quickly respond to potential disruptions. Identify opportunities and simulate future outcomes to drive brand growth.
Key features
Integrated brand management
Access, interrogate and share all your insights quickly and easily in one place. Make clear, confident decisions and take action.
Quick responses to change
Identify and respond immediately to issues and competitive threats. Optimise investments in real time and stay ahead.
Shaping the future
Combine multiple data sources with advanced analytics, for future-focused insights. Seize brand growth opportunities.
Manage your brand and portfolio in real time. Get quick access to the brand and communications insights you need, from multiple data sources, in one platform. Continuously monitor and optimise your brand performance and marketing investments. Get an in-depth understanding of your consumers and categories so that you can:
- Understand if your marketing is driving sales and building your brand
- Manage potential category disruptions as soon as they arise
- Maximise return on investment across your media mix and touchpoints
- Size and unlock brand growth opportunities.
Get in touch to find out more about how you can use a brand guidance system for effective brand management, and to stay ahead of your competition.
Bring together your multiple data sources with best-in-class Kantar thinking, to understand the bigger picture for your brand. Combine data sources with advanced analytics, to detect and anticipate future trends. Use simulation tools to test scenarios and identify future opportunities so that you can:
- Inform weekly spend decisions, laydowns and channel mix to maximise ROI of media budget spend
- Strengthen your positioning to build equity and sales
- Better spend media budget to achieve sales targets.
Contact us to find out more about how you can use a brand guidance system to ensure your brand strategies drive sales and deliver sustainable growth.
