Representative Audience Panels

Overview

Opportunities to source data directly from connected devices are expanding, but it’s not the devices watching content or ads. It’s people. Our panels deliver deep and actionable insight into the totality of viewing… and are mapping the future of the media ecosystem and are the focal point for our technology development.

Get true people-based measurement – trusted, privacy-compliant, and used by the industry to make the most informed decisions about real-world behaviour.

Key features

People-based measurement

Get deep and actionable insight into the totality of viewing.

Privacy compliant

Calibrate and unify data sets from different platforms to establish reach and frequency and target demographics.

Trusted

We manage and process viewing data from over 48,000 panel homes across the world, providing vital media data each day.