Emerging Trends

Overview

Understand trends to help break through uncertainty and take action. Recognise trends quickly to respond to customer needs as they unfold, pivot business models to better align to evolving needs, and foster a deeper connection.

Key features

A superior toolset

Identify trends faster than humanly possible across categories, and answer vital questions faster and better.

Trend prediction and offer innovation

Explore consumer moments happening online with relevant brands to discover competitive white space and new ideas.

Going beyond your category

Pick up trends that cross over, using data sets that are too large or complex to be dealt with by traditional approaches.