Media planning and effectiveness
Improve return on your digital media investments.
Getting media right
Determine your optimal media mix and know which digital campaign elements work best for your brand in different contexts.
Media optimisation
Make context work for you
Find the right combinations of media context and creative so you can make effective placements and use your budget more efficiently.
Campaign optimisation
Strengthen campaign performance
Optimise campaigns in flight by understanding which media platforms, formats and creative themes have the biggest impact on brand metrics.
Benefits
Broad ecosystem
Extensive publisher partnerships mean you can test most paid digital ad formats, as well as branded content and influencer marketing.
Proven methods
Tests are designed to the highest standards so you can confidently isolate the campaign elements that are driving the biggest results for your brand.
Deep expertise
With a database of over 20,000 digital campaigns, you’ll benefit from the widest context for comparison. Plus, access expert support to help you interpret your results.
Results on demand
Dynamic dashboards provide rapid insight so you can act on real-time data and increase the impact of media placements and campaigns.
