Package design screening and testing

Pack screening: Recommended for up to 24 packs

Narrow down a shortlist of preferred packs from a large number of early-stage options, with clear diagnostic insights to help you make improvements through further development.

Pack testing: Recommended for up to 3 to 6 packs

Understand how well your packs stand out in a competitive context and quickly zero in on your best performing packaging.

Ensure your product launches and rebranding efforts are successful by getting consumer feedback early in the design process. Screen multiple packaging designs and get robust insights into which packaging performs best - in as few as 6 hours. Make faster, more informed decisions about which package designs are worth developing further.

Evaluate your late stage or final packaging to ensure it will deliver on brand expectations. Or, reassess existing product packaging when entering new markets or commerce channels.

Intuitive analytics dashboards provide actionable insights into the performance of your packaging, so you can feel confident that your final design will deliver on recall, recognition and purchasing intent.

Compress packaging development timelines by identifying the best designs early on. Then uncover richer insights with deep dive modules designed to answer your specific questions, to further optimise your packaging and guarantee stand out.

Fast, cost-effective insights help you make the most of your budget and resources. Test, learn and optimise more iteratively so you can make decisions with confidence and avoid repeating costly steps.

Understand both people’s explicit responses to your designs, as well as their instinctive preferences, so you walk away with a deeper understanding that is closer to the reality of consumer decision-making.

See how well your packaging fits consumer expectations of your brand. Brand metrics show the potential of each package design to drive meaningful difference.