Brand insights

Supercharge your brand growth with powerful diagnostics and consumer intelligence.


Agile insights designed to make your brand stand out

Shape how your brand is seen by people through a deep understanding of consumer attitudes and values. Measure and evaluate your brand performance so you can find meaningful connections with consumers.

Global trend reports
Consumer intelligence 

Be relevant, everywhere

Understand the consumer landscape in a given market and adapt your marketing plans based on emerging trends, as well as knowledge of local attitudes, values and lifestyles.

Global trend reports

Measure brand equity and momentum
Brand strategy 

Strengthen brand performance

Supercharge your brand growth with actionable insights that help you understand the value of your brand and how you measure up against others in your category. 


Brand equity report

Brand equity data

Corporate reputation report

Brand purpose report

Consumer trust report

In-market ad testing
Advertising effectiveness

Support brand growth with effective advertising

Fine tune campaign investments with an understanding how your ad is impacting engagement, persuasion and brand metrics.

In-market ad testing


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Rich cultural intelligence

Uncover trends as they manifest so you can stay ahead of what people want and need from your brand. 
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Robust quantitative analysis

Drill into consumer attitudes and values. Measure your brand’s performance using our unique frameworks and tools.

Deep expertise 

Backed by a database of over 17,500 unique brands, our analysis is uniquely positioned to help you grow brand value.

Agile brand insights

Quickly calibrate your marketing with research at-the-ready, so you can focus on the strategies that will deliver growth.
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Discover the BrandZ Top 100 Most Valuable Global Brands 2020 

Access the new report from 30 June.
Learn more