Idea testing

Shortlist and enhance winning ideas with Idea eValuate.


Available as a semi-automated, serviced-only solution

Bar charts
Bar charts

Identify ideas that resonate.  

Ideas are everywhere. Screen them easily at scale, so you know which ideas to take forward to concept development. 
Idea testing

Choose the most promising ideas for further development.   

Test multiple ideas simultaneously and see how well people respond to each. Find the highest potential ideas using an interactive visual survey that lets you test text, images, logos and more. 

Idea testing

Understand both explicit and subconscious response to your ideas. 

Don’t just stop at a surface-level understanding of what people claim to like. Dig deeper to understand peoples’ intuitive preferences and see how well your ideas fit your brand positioning. 

Idea testing

Zero in on your target audience. 

Develop a profile of the people with whom your ideas resonate most, including demographic and behavioural characteristics to drive successful activation. 

Idea testing for rapid innovation 

Idea testing

Easily scalable 

A highly visual survey platform makes it easy for people to provide feedback on a variety of ideas, so you can move forwards with confidence to concept development. 

check-circle

Proven methods 

Explore people’s reactions to your ideas through a rigorously validated approach that considers both implicit and explicit responses. 
Idea testing

Flexible approach 

Test ideas at any stage of development, with support for a range of formats including text, images, logos and more. 

headphones-customer-support-human

Expert support

An expert team will guide you, so you can quickly interpret test results and act with confidence to zero in on the most promising ideas.

How to get started 

01

Create an account 

Use your Kantar Marketplace account to request studies right when you need them. 

02

Launch your study

An expert will contact you to set up your idea test based on your exact needs. 

03

Get insights at scale 

Make confident, data-backed decisions so you can move as fast as your business demands. 

43 markets

Argentina, Australia, Belgium, Brazil, Bulgaria, Canada, Chile, China Mainland, Colombia, Czech Republic, Denmark, Ecuador, Finland, France, Germany, Greece, Hong Kong S.A.R. China, India, Indonesia, Ireland, Italy, Japan, Kenya, Korea, Malaysia, Mexico, Nigeria, New Zealand, Norway, Peru, Philippines, Poland, Singapore, Slovakia, South Africa, Spain, Sweden, Taiwan S.A.R. China, Thailand, Turkey, United Kingdom, United States of America, Vietnam

Contact us to get started