Ad testing
Powerful, fast and flexible solutions for digital, TV, print and outdoor ads. Evaluate and optimise your creative with LINK+.
Available as an automated, self-serve or serviced solution.
Discover the most powerful way to make creative work.
LINK+ is the most powerful, flexible solution for evaluating and optimising creative, giving you the insight to create stronger ads that increase sales and build brand value. It brings together the speed of automation with the ability to tailor your project, so you get results in as few as 6 hours – fine-tuned to your campaign objectives. Whether you need a quick go/no-go decision or detailed insight to guide early creative development, LINK+ can be configured to measure only the KPIs that matter to you.
Develop the most impactful creative.
When you test your ads early in the creative development process, you can increase effectiveness by up to 12%. LINK+ amplifies the power of your advertising by delivering on your testing needs throughout the creative lifecycle. Whether you’re exploring initial storyboard concepts, fine-tuning animatics or double-checking that your final execution is launch-ready, you can rely on LINK+ to help you bring the best creative ideas to life.
Stay in command of how you work. Tap into little or as much support as you need, with self-serve and serviced options so you can do it yourself or benefit from the guidance of Kantar experts at any step of the way.
Access insights at the speed of business.
LINK+ delivers, whether you want to know if your ad will drive incremental short-term sales or build your brand equity in the long term. LINK+ puts decision-quality insights at your fingertips, so you can move as fast as your business demands. View your project results in a dynamic, easy-to-use dashboard so you can start planning your next move immediately. And enable rapid, iterative learning with a single source of truth for all your projects where you can gain additional insight from analysing creative performance across campaigns.
Act and react with confidence.
LINK+ is backed by the world’s largest ad testing database of 260,000 ads and a global network of creative experts with decades of experience understanding how to create effective advertising. Embedded in the solution is Kantar’s proven brand equity framework, which has been validated to predict sales and brand growth.
LINK+ is augmented by the latest facial coding technology coupled with Kantar’s leading digital attention framework, neuroscience techniques and AI-powered predicted brand lift. It gives you the power to measure consumer attention, uncover the emotions your ads create and predict the impact on your brand. Act with confidence that your ads will deliver on your commercial objectives.
Agile ad testing without compromise
Unparalleled flexibility
Test and optimise across the creative lifecycle, looking at only the metrics that matter for your campaign.
Speed without compromise
Get tailored insights without compromising on speed of delivery. Results are available in as few as 6 hours.
Insights you can trust
Act confidently, informed by an industry leading brand equity framework and creative testing benchmarked on the world’s largest normative creative database.
Power to scale
Combine AI and survey testing with new LINK Subscriptions to evaluate large volumes and maximise campaign efficiency.
Choose a service level that meets your needs
Self-serve
- Set up and launch your own projects
- View your results in the platform as soon as your project has finished
- Easily share your results with colleagues using a group-level account or export to PowerPoint
- Access and compare past projects
Serviced by Kantar
- Have your Kantar team set up and launch the project for you
- View your results in the platform as soon as your project has finished
- Have your Kantar team talk you through the results
- Easily share your results with colleagues using a group-level account or export to PowerPoint
- Access and compare past projects
Ask more from your ad testing
Understand emotion
Identify how people instinctively react to your ads when you capture moment by moment facial expressions with optional facial coding.
Explore meaning
Uncover whether your ad will create the brand associations you want to be known for, using neuroscience techniques to understand how people feel about your ad.
Capture attention
Create more engaging advertising by pinpointing the parts of your TV, digital, print and outdoor ads that attract the most consumer attention with AI predictive eye tracking, point and click module and Kantar’s digital attention framework.
Predict impact
Anticipate your digital ads likely impact on consumers awareness, consideration and purchase intent towards your brand, with fast and robust AI-powered brand lift predictions.
Pricing and availability
Pricing
Starting from $4,500
Payment options:
Pay-as-you-go or contact us to purchase a subscription bundling the best of LINK+ and LINK AI.
38 markets
Argentina, Australia, Belgium, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, Ecuador, Finland, France, Germany, Greece, Hong Kong, Hungary, Indonesia, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Peru, Philippines, Poland, Portugal, Romania, Singapore, South Korea, Spain, Sweden, Taiwan, Thailand, Turkiye, United Kingdom, United States of America, Vietnam
Pricing
Starting from $8,080
Factors that may impact pricing include:
— Adding optional facial coding module
— Adding custom questions to the standard survey
Payment options:
Pay-as-you-go or contact us to purchase a subscription bundling the best of LINK+ and LINK AI.
57 markets
Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Cambodia, Canada, Chile, Chinese Mainland, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Egypt, Finland, France, Germany, Ghana, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kenya, Malaysia, Mexico, Myanmar, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkiye, United Arab Emirates, United Kingdom, United States of America, Vietnam