Ad testing
LINK+
Evaluate and optimise your creative with powerful, fast and flexible solutions for digital, TV, print and outdoor ads.
Contact us for more infoLearn moreAI-powered ad testing
Test your own or competitor digital and TV ads in as few as 15 minutes with LINK AI.
Available as an automated, self-serve or serviced solution.
Test more of your advertising, faster.
Say goodbye to blind spots in your creative performance. LINK AI is a powerful, artificial intelligence-based tool for testing digital and TV advertising. It’s designed for speed and scale. LINK AI is backed by the extensive LINK norms database, so you get decision-quality insights, only faster and more cost-effectively.
Quickly and simultaneously process high volumes of creative to test more of your advertising than ever before. Results are delivered in as few as 15 minutes to intuitive analytics dashboards that provide immediate access to your results, so you can make go/no-go decisions faster and launch campaigns with confidence.
Creative testing built for the modern era.
LINK AI matches the pace and scale of today’s digital campaigns by enabling rapid, confident decisions about which ads to run. It is the only AI solution for testing digital ads that provides a holistic evaluation of brand lift, creative and behavioural predictions of in-context digital performance.
Familiar brand lift metrics such as awareness, consideration, and intent, are provided alongside measures of key engagement behaviours like skip time and likelihood to act. All benchmarked to channel-specific norms, so, you have a complete picture of the effectiveness of your ads and know where to put your media investment.
Available globally for: Facebook, YouTube skippable, YouTube non-skippable and online video.
TikTok is available in select markets.
Get the most out of your ad budget.
Get a better return on your advertising spend by screening content you otherwise wouldn’t. Ideal for high volume ad testing, ad versioning, short-run ads, and secondary campaign assets, or when you need to make ultra-fast or last-minute campaign decisions.
And when you need more than just a quick read on a TV ad’s performance, the Analyser module* can be used to take a more in-depth look at why the ad is likely to perform in a certain way and indicate how the performance could be enhanced. Predictive eye-tracking shows which components of an ad will drive the most attention and in conjunction with trace lines* helps to diagnose what features of an ad work best.
*Available for TV only
Learn from the competition and create content that outperforms.
LINK AI can help you understand the impact of your competitors’ advertising and see how you stack up against other brands in your category. Build up a powerful library of insights over time that will help to uncover category or market trends and identify the best advertising approaches for future content.
Agile ad testing without compromise
Designed for speed and scale
An automated AI process delivers cost-effective, high-quality ad test results in as few as 15 minutes.
The best of human and machine
Built on a database of 250k+ tests, trained on 35 MM+ human interactions, and matched with innovative technology.
Results at your fingertips
View your results in an intuitive dashboard and use the compare feature to draw valuable insights across projects.
Support when you need it
No two projects are ever the same. Do it yourself or tap into expert service and 24/7 support with our flexible service model.
Choose a service level that meets your needs
Self-serve
- Set up and launch your own projects
- View your results in the platform as soon as your project has finished
- Easily share your results with colleagues using a group-level account or export to PowerPoint
- Access and compare past projects
OR
Serviced by Kantar
- Have your Kantar team set up and launch the project for you
- View your results in the platform as soon as your project has finished
- Have your Kantar team talk you through the results
- Easily share your results with colleagues using a group-level account or export to PowerPoint
- Access and compare past projects
Ask more from your ad testing
Pricing and availability
Pricing
Factors that impact pricing may include:
— Number of ads tested
— Level of servicing
Payment options:
Pay-as-you-go or contact us to purchase a subscription bundling the best of LINK+ and LINK AI.
67 markets
Argentina, Australia, Bangladesh, Belgium, Brazil, Bulgaria, Canada, Chile, Chinese Mainland, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Ecuador, Egypt, El Salvador, Finland, France, Germany, Ghana, Greece, Guatemala, Honduras, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kazakhstan, Kenya, Malaysia, Mexico, Morocco, Myanmar, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Panama, Peru, Philippines, Poland, Portugal, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkiye, Ukraine, United Arab Emirates, United Kingdom, United States of America, Vietnam
Pricing
Factors that impact pricing may include:
— Number of ads tested
— Level of servicing
Payment options:
Pay-as-you-go or contact us to purchase a subscription bundling the best of LINK+ and LINK AI.
67 markets
Argentina, Australia, Bangladesh, Belgium, Brazil, Bulgaria, Canada, Chile, Chinese Mainland, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Ecuador, Egypt, El Salvador, Finland, France, Germany, Ghana, Greece, Guatemala, Honduras, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kazakhstan, Kenya, Malaysia, Mexico, Morocco, Myanmar, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Panama, Peru, Philippines, Poland, Portugal, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkiye, Ukraine, United Arab Emirates, United Kingdom, United States of America, Vietnam