Shaping media strategies with consumers' voices

Kantar data reveals that brands with strong consumer connections enjoy nine times the volume share, twice the price, and four times the likelihood of future growth compared to those with weaker ties.

The key to connect with them?

Through understanding the media landscape and utilising the right touchpoints, especially in the diverse APAC region.

Curious about the Ad Equity of media channels and brands among APAC consumers? Join our upcoming webinar where Kantar's media experts unveil fresh insights from our annual Media Reactions study. Discover:

  • How consumers and marketers view different advertising platforms.
  • The most preferred media channels and brands across categories like Social, Video, and E-commerce.
  • Shifts in perceptions of media channels and brands.
  • Future spending trends among marketers.

 

Watch the webinar

 

Speakers

 APAC

Jane Ng General Manager, Kantar Singapore

 

APAC

Carie Lee Director, Media, Kantar

 

APAC

Robin Panicker Director, Media, Kantar

 

APAC

Yu Xiu Kueh Consultant, Media, Kantar

 

APAC

Madina Kalyayeva Managing Director & Partner, Tilt



APAC
Martyn U’ren Head of Market Research & Intelligence, JAPAC, Spotify

 

APAC

Yinren Peh Head of Global Accounts, APAC, Middle East & Africa, TikTok

Media Reactions 2023 in APAC
Next-Generation Marketing Effectiveness in Asia-Pacific