This year, Kantar Media Reactions found that Retail Media Platforms such as Amazon and Grab ranks 1st in ad-equity Globally and in Southeast Asia.
Source: Kantar Media Reactions 2023
With the increasing demand for seamless and convenient transactions, Retail Media Platforms are uniquely positioned to meet these needs more effectively than other channels, making them the preferred choice for both consumers and marketers.
Furthermore, selecting the most optimal environments for your ads can significantly elevate your campaign's effectiveness. Kantar Context Lab research found that campaigns are 7x more effective when advertising on media channels with positive ad equity.
To understand how the Retail Media Platforms can aid in brand building and conversion, Grab partnered with Kantar to explore how Grab's advertising ecosystem can deliver full funnel impact.
"Creating a Lasting Impression: Brand Building with GrabAds" is a report about:
- Choosing the right platform to build your brand - and why it matters
- How marketers can best plan and execute campaigns with GrabAds
- How to measure success of campaigns on GrabAds
Discover how Grab can be a valuable partner to bring your brand to life and achieve your marketing goals.
