Kantar empowers you to shape your media strategies to fuel brand growth by offering a comprehensive view of lift within and across all channels and devices.
From identifying the most effective target audience, optimal reach and frequency, to uncovering emerging channels and synergies, we guide you through the intricacies of real-time campaign optimisation.
Media effectiveness allows you to…
- LIFT your campaign impact
- LIFT your ROI and
- LIFT your brand equity
... so you have an end-to-end picture of your campaign helping to guide your sales, creative impact and brand growth.
25 million fully consented global panelists
50 thousand LIFT campaigns delivered
75 countries. Offering global scale and local expertise
Build your brand equity with powerful advertising. From identifying the optimal reach and frequency, to uncovering channels synergies, LIFT guides you through the intricacies of campaign optimisation.
LIFT measures your campaign’s true impact on your Brand equity and business growth. LIFT analyses your tactics’ performance, isolate the impact of each channel on brand success and helps identify channel synergies.Benefit from actionable insights on what’s working, identify how to best reach and impact your target audiences, in order to inform media-mix decisions for current and future campaigns.
Key Features
Established results
Benefit from granular insights about your campaign elements' performance (sites, formats, creatives, channel lift, etc)Brand LIFT
Measure confidently how your campaign affects your brand in the short term with metrics such as awareness, favorability & purchase intent, and long-term through our validated Meaningfully Different FrameworkFuture proof
Benefit from actionable insights to inform your media decisions and create impactful future campaigns
More actionable insights on your brand lift studies and learn 'why' media is driving your brand outcomes the way it is and what clients should do with it
LIFT+ tells a holistic story about campaign success, helps determine the value of each customer touch point leading to a brand response, and provides prescriptive recommendations for how to improve campaign performance credited with conversion.
Key Features
Informed decisions
Measure campaign performance in terms of exposure, effectiveness, efficiency, creative and brand impact of each channel.Proven approach
Identify individual channel contribution, channels synergies to optimise your media efficiencyEstablished results
Identify what is driving success in your campaign performance and/or understand the impact of every exposure
A modern, disruptive measurement approach changing the way marketeers think, evaluate and influence their marketing performance and KPIs. LIFT ROI provides actionable campaign insights to strengthen marketing and media decisions
AI-powered, always-on unified measurement platform enables marketers to optimise their media budget in nearly real time. Continuous data and models refreshed in-flight daily for timely insights into media and marketing performance and in-flight optimisations.Key Features
Future Proof
Use actionable insights to quickly make informed decisions with fast refreshes to take advantage of market opportunities without the use of cookies.Holistic View
Get the data you need, when you need it, all in one location bringing together Brand Equity, Creative Quality and Sales data for Long-term and Short-term objectivesActionable Insights
Build more accurate future scenarios considering not only digital media, but also paid, own and earned in and offline media, industry factors, economy and environmental factors.
Boost digital ad performance across media placements with Context Lab. Quickly measure the contextual impact of exposure to an ad so you can adjust campaigns in flight.
Available for: YouTube, Facebook, Instagram, Twitter, TikTok, YouKu, and custom contexts.
Key Features
Understand ad performance across media
Test multiple ads to understand which digital ads perform best on a given channel. Or look at a single ad on mobile or desktop to assess whether it will perform effectively across channels.Get contextual data around how your ad will perform.
Test everything from Facebook and Instagram stories to non-skippable YouTube ads and influencer content.Uncover which aspects of your creative are impacting brand lift.
Look at a breakdown of performance on a variety of dimensions, including enjoyment and stopping power, as well as versus our norms.
Inspiration
Humour in ads has declined over the last 20 years, despite its proven effectiveness. With humour introduced as a new category at Cannes Lions this year, we showcase award-winning campaigns that highlight the different ways humour can be delivered and the significant impact it can have.
Attention can be misread as a single factor, but Passive and Active Attention are quite different.
At Cannes Lions this year, beyond the main takeaways of AI, humour, commerce and DEI, there was still lots of conversation about the role of attention.
Media Trends & Predictions 2024