Your guide to the media landscape
Smarter media planning starts now
Campaigns are seven times more impactful among a receptive audience. Discover the best media environments for your ads and the top-ranking advertising platforms in 2026.
Media Reactions is the only ad equity ranking that allows you to understand consumer’s and marketer’s perceptions so you can make the right decisions for your brand.
Download the free guide now and start optimising your media strategy or planning for 2027.
Understanding the media landscape is a fundamental part of a brand’s journey to maximise growth.
Kantar Media Reactions offers essential guidance for media decisions with unique advertising insights into the top media channels and media brands consumers and marketers prefer.
The landscape marketers have to navigate continuous getting harder to read. One of the major shifts we continuous to see evolve in the industry is GenAI.
Marketers are rapidly increasing investment in AI assistants, even though consumers remain cautious about it.
In fact, a net 75% plan to increase investment in AI assistants in 2027, while only 23% of consumers trust their recommendations they get from AI assistants. That's not a verdict on the channel, but a sign that there is still work to be done in this space, and it matters because this is exactly where marketers are moving their budgets.
This year it shares insights from around 23,000 consumers across 33 markets, and 800 senior marketers globally.
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Our Experts
Looking for more media insights? You can buy the global and local data and reports
Understand what consumers want so you can get your ad context right and make the most of your media investment.
Discover the strengths of your platform to make the strongest connections to your advertiser partners.
Detailed reports and data packages are available and provide the full list of global and/or market-level rankings of media channels and brands. They include commentary on the key advertising insights and their implications.
Watch the webinar to learn about the 2026 global results.
Find out:
- New data on today's marketer's challenges, including hot topics such as AI and creators
- How consumers and marketers perceive advertising platforms
- How perceptions of media channels and brands have changed
and much more...