In February 2024, Kantar conducted a ground-breaking study illuminating the evolving preferences of employees in Malaysia, the Philippines, and Indonesia. With a robust sample size of over 3000 respondents, the findings revealed an exciting trend towards hybrid working arrangements, with 56% expressing a strong preference for this modern model. Notably, over 60% of advocates for hybrid work were female, showcasing a significant gender trend towards flexibility across these vibrant nations.
Among the trio of countries, Malaysian employees emerged as fervent supporters of hybrid work. A considerable portion of the Malaysian workforce reported heightened productivity when given the flexibility to blend remote and office-based work. This underscores the importance of recognizing and accommodating individual preferences and working styles, fostering a dynamic and adaptable workplace culture.
Moreover, the study shed light on the fact that 16% of employees prioritize companies with clear and credible sustainability agendas. Interestingly, Indonesians and Filipinos displayed a stronger inclination towards sustainable initiatives, with 1 in 10 employees expressing hope for their employers to embrace such a vision. This demonstrates the younger generation's desire to align themselves with organizations committed to making a positive impact on the world.
The rise of hybrid work as a preferred model can be attributed to various factors resonating with the younger generation, particularly those under 45. Flexible work arrangements empower employees to achieve a better work-life balance, a cherished aspect in today's fast-paced society. Additionally, the autonomy granted by hybrid work empowers employees to manage their time effectively, leading to increased job satisfaction and overall well-being.
Furthermore, the hybrid model fosters trust and autonomy among employees, essential components of a thriving workplace culture. By providing individuals with the freedom to choose where and when they work best, organizations in these countries cultivate environments that value employee autonomy and cater to diverse needs, ultimately fostering a sense of belonging and fulfilment.
Nevertheless, the transition to hybrid work presents challenges that can be overcome with strategic investments and mindful leadership. Organizations must prioritize robust communication infrastructure and technologies to facilitate seamless collaboration between remote and in-office teams. Additionally, leaders must adopt outcome-oriented management styles, prioritizing results over micromanagement and trusting employees to deliver regardless of their physical location.
In conclusion, the shift towards hybrid work in Malaysia, the Philippines, and Indonesia represents an exciting moment in workplace dynamics. Embracing this innovative way of working can lead to increased employee satisfaction, engagement, and productivity, harnessing the untapped potential of the younger workforce. By nurturing a culture of flexibility, trust, and sustainability, businesses can position themselves for success in the ever-evolving landscape of work, inspiring motivation and avoiding burnout along the way. This forward-thinking approach not only retains top talent but also propels organizations towards sustained growth and success in dynamic markets.
Get in touch with us to find out on how you can assess your CX maturity and align your organization on what you need to achieve for a successful CX transformation.
Maslina M Mokhtar
Client Partner Brand & Customer Experience Malaysia
Experienced professional specialising in consumer behavior and technology advocacy within various industries across Asia and Africa, with over two decades of expertise. Known for strategic planning, brand development, business transformation, and elevating consumer experiences.
Among the trio of countries, Malaysian employees emerged as fervent supporters of hybrid work. A considerable portion of the Malaysian workforce reported heightened productivity when given the flexibility to blend remote and office-based work. This underscores the importance of recognizing and accommodating individual preferences and working styles, fostering a dynamic and adaptable workplace culture.
Moreover, the study shed light on the fact that 16% of employees prioritize companies with clear and credible sustainability agendas. Interestingly, Indonesians and Filipinos displayed a stronger inclination towards sustainable initiatives, with 1 in 10 employees expressing hope for their employers to embrace such a vision. This demonstrates the younger generation's desire to align themselves with organizations committed to making a positive impact on the world.
The rise of hybrid work as a preferred model can be attributed to various factors resonating with the younger generation, particularly those under 45. Flexible work arrangements empower employees to achieve a better work-life balance, a cherished aspect in today's fast-paced society. Additionally, the autonomy granted by hybrid work empowers employees to manage their time effectively, leading to increased job satisfaction and overall well-being.
Furthermore, the hybrid model fosters trust and autonomy among employees, essential components of a thriving workplace culture. By providing individuals with the freedom to choose where and when they work best, organizations in these countries cultivate environments that value employee autonomy and cater to diverse needs, ultimately fostering a sense of belonging and fulfilment.
Nevertheless, the transition to hybrid work presents challenges that can be overcome with strategic investments and mindful leadership. Organizations must prioritize robust communication infrastructure and technologies to facilitate seamless collaboration between remote and in-office teams. Additionally, leaders must adopt outcome-oriented management styles, prioritizing results over micromanagement and trusting employees to deliver regardless of their physical location.
In conclusion, the shift towards hybrid work in Malaysia, the Philippines, and Indonesia represents an exciting moment in workplace dynamics. Embracing this innovative way of working can lead to increased employee satisfaction, engagement, and productivity, harnessing the untapped potential of the younger workforce. By nurturing a culture of flexibility, trust, and sustainability, businesses can position themselves for success in the ever-evolving landscape of work, inspiring motivation and avoiding burnout along the way. This forward-thinking approach not only retains top talent but also propels organizations towards sustained growth and success in dynamic markets.
Get in touch with us to find out on how you can assess your CX maturity and align your organization on what you need to achieve for a successful CX transformation.
Maslina M Mokhtar
Client Partner Brand & Customer Experience Malaysia
Experienced professional specialising in consumer behavior and technology advocacy within various industries across Asia and Africa, with over two decades of expertise. Known for strategic planning, brand development, business transformation, and elevating consumer experiences.