APAC
Providing a unique perspective on the Asia Pacific region to understand fundamental shifts in consumer behaviour.
APAC
Creating a Lasting Impression: Brand Building with Grab in 2024
Creating a Lasting Impression
Creating a lasting impression with GrabAds
Creating a lasting impression with GrabAds
Revealed: the most creative and effective advertising from 2022 in Southeast Asia. And the secrets behind their success.
Creative Effectiveness Awards 2023
Delivering an electrifying future of automotive growth
Brand building, differentiation, and effective communication for future power train manufacturers
Delivering an electrifying future of automotive growth
Digital Creative Effectiveness Awards 2024 APAC
Revealed: the most creative and effective ads from 2023 and their creative consumer connections. Learn the secrets behind their success.
Digital Creative Effectiveness Awards 2024 APAC
Elevating Customer Service Levels in Malaysia's Financial Services Sector
Elevating Customer Service Levels
Embracing the Power of the Younger Workforce: Inspiring Motivation and Avoiding Burnout
Embracing the Power of the Younger Workforce
Growing your brand in turbulent times
Balance brand purpose with growth with an in-the-moment brand equity evaluation.
Growing your brand in turbulent times
Insights through the lens of AI
How AI-driven insights can help optimise brand growth
Insights through the lens of AI
Media Reactions 2023 in APAC
Campaigns are seven times more impactful among a receptive audience. Discover the most preferred media channels and brands in the APAC region.
Media Reactions 2023 in APAC
Media Reactions 2024 in APAC
Brands with strong consumer connections enjoy nine times the volume share. Discover the most preferred media channels and brands in the APAC region.
Media Reactions 2024 in APAC
Next-Generation Marketing Effectiveness in Asia-Pacific
Learn how brands can use AI tools to optimise their budgets and better predict the impact of their investment decisions.
Next Generation Marketing Effectiveness in Asia Pacific
Sustainable transformation in APAC — from ambition to brand action
How to move from sustainability ambition into brand action to grow your brand and effect behavioural change.
Sustainable transformation in APAC
The ad equity advantage — where to advertise in Southeast Asia in 2023
Understanding ad equity nuances across Southeast Asia is key to connecting with consumers.
The ad equity advantage
The brand-building power of e-commerce
Why it’s time to think differently about the role of e-tailers to grow your brand.
The brand-building power of ecommerce
The DNA of breakthrough brands
The power of difference in turning short-term disruptors into long-term leaders
The DNA of breakthrough brands
The future of APAC travel today
We’re en route to recovery and the APAC traveller is returning with brand new expectations.
The future of APAC travel today
The Great Sustainability Debate in APAC
Find out what is stalling or driving sustainable transformation in the marketing industry
The Great Sustainability Debate in APAC
The Whole Circle
Applying an ‘Inside-Out and Outside-In’ strategy to identify growth opportunities for successful innovation
The Whole Circle