Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

The Best Christmas Ads 2024

Unwrapping campaign effectiveness.

More than just ad testing. Expertise you can trust from the industry's most connected view of campaign effectiveness.

Creative Connections: how Effie Europe winners connect with audiences to drive success

Discover 5 strategies to create ads that connect.

IGNITE – Building breakthrough brands

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Blueprint for Brand Growth

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Awards

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Kantar UK & Ireland

One of the top market research companies in the UK and Ireland, we have been pioneers in understanding people for more than 75 years. From consumer panel data to futures consultancy; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics, Kantar has the insights you need to succeed.

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Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in the UK and Ireland and across the world.

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Inspiration

Media in 2023

A year of splintered viewing habits, soaring costs, technological innovations, tightened data privacy and increased sustainability efforts

UK grocery price inflation fuels first ever £12 billion Christmas

Grocery price inflation now stands at 14.4%, down slightly from 14.6% in November. This is the second month in a row that grocery price inflation has fallen.

Futureproof your innovation strategy to drive brand growth

Create an always-on innovation strategy to win today, tomorrow and beyond, with insights from leading innovators.

UK grocery price inflation fuels first ever £12 billion Christmas

Grocery price inflation now stands at 14.4%, down slightly from 14.6% in November. This is the second month in a row that grocery price inflation has fallen.

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