The industry's most connected view of campaign effectiveness

Mince pies have already hit the shelves and with the nights drawing in, it's beginning to look a lot like Christmas. And so comes the return of Kantar’s annual review of the UK’s Best Christmas Ads, now celebrating its tenth year. We'll be revealing the secrets of effective Christmas Ads to uncover what factors drive effectiveness and positive long-term brand growth.

Join us to unwrap the magic of creative development, brand tracking, and campaign measurement; not just for Christmas, but for year-round success.

More than just ad testing. Expertise you can trust from the industry's most connected view of campaign effectiveness.

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Be the first to unwrap the definitive guide to this year’s Best Christmas Ads.

2023 at a glance

Last year we asked 3,750 UK consumers to share their thoughts on the festive ads, a veritable feast of opinions on holiday cheer and advertising flair. We compared their insights to our advertising database, the largest in the world, to assess their effectiveness.  

From the most memorable branding, enjoyable music, funniest and more, we ranked ads from key industry sectors and players including Grocery, Retail, and FMCGs.

Download last year’s results

Watch our reveal of the Best Christmas Ads 2023

Kantar Best Christmas Ads 2023 - Unwrapping Effectiveness LinkedIn Live

10

years of Christmas ad testing experience

250,000+

ads tested in the world's largest advertising database

30,000

consumers surveyed and millions of emotions analysed

The stars of Christmas ads

Kantar has been testing festive ads for ten magical years, surveying more than 30,000 consumers – the real stars! – in the UK and Ireland. Joining forces with Affectiva, Kantar's team of merry elves wield the magic of facial coding to unwrap what consumers are really feeling when they watch the ads.

Last year, we also got cosy on the sofa with some industry stars of Christmas ads, in a special video series with Campaign.

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Discover the best ads from Christmases past...
The Best Christmas Ads 2023: Cracking the Effectiveness Code

The Best Christmas Ads 2023 

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Kantar Christmas Ad Testing UK 2022

The Best Christmas Ads 2022 

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Christmas Ad Testing UK 2021

The Best Christmas Ads 2021

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Kantar Christmas Ad Testing UK 2020

The Best Christmas Ads 2020 

Download the report