10 May 2022, London: Kantar, the world’s leading marketing data and analytics company, today announces it entered into an agreement for the sale of its Kantar Public division to Trilantic Europe, a pan-European private equity firm focused on mid-market transactions. Following the sale, Kantar Public, which employs over 700 people in over 20 countries, would establish itself as an independent business and intends to become one of the largest global specialist evidence and advisory businesses to government and the public realm. Trilantic Europe will partner with Kantar Public’s management team to deliver its next phase of purpose-based growth.
Kantar Public represented approximately $218 million, or 5.9%, of Kantar’s gross revenue for 2021. Kantar expects that the proceeds of the sale will be used for general corporate purposes, including, potentially, the acquisition of additional assets.
The proposed transaction is expected to close in the third quarter of 2022 subject to completion of the relevant shareholder, legal and regulatory processes, and employee representatives’ consultations where necessary.
Financial terms of the transaction have not been disclosed.
Kantar Public represented approximately $218 million, or 5.9%, of Kantar’s gross revenue for 2021. Kantar expects that the proceeds of the sale will be used for general corporate purposes, including, potentially, the acquisition of additional assets.
The proposed transaction is expected to close in the third quarter of 2022 subject to completion of the relevant shareholder, legal and regulatory processes, and employee representatives’ consultations where necessary.
Financial terms of the transaction have not been disclosed.