The definitive guide to brand building.

Access insights from the world’s most extensive, customer-focused source of brand equity insight, which also powers our proprietary brand valuation methodology.


Global Scope across 54 markets:

5.5 billion 

data points 

4.3 million

interviews

21,000

brands

532

categories

Inspiration
Kantar BrandZ most valuable brands Apple
Apple revealed as the world’s first trillion dollar brand
generative AI
The role of brand is currently an underestimated opportunity for AI tools
UK
Discover the UK’s top 75 most valuable brands and the strategies accelerating their growth
BrandSnapshot
Discover your top brand equity indicators in seconds with Kantar BrandSnapshot powered by BrandZ.
Explore for free
Kantar BrandZ global 2024
Discover the world’s most valuable brands and future growth strategies
Download the report