As Kantar releases its annual Media Predictions report, forecasting the likely changes for media in 2020 and beyond, Professor Andrew Stephen asks experts Jane Ostler and Margo Swadley to comment on some of the trends they are seeing. Touching on the business models of streaming services, the untapped potential of audio, why influencer marketing needs to grow up, and the rise and rise of esports, Jane and Margo discuss not only the changes in channels and usage, but their advice for brands and marketers looking to get better returns on their media investments.
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Editor's notes
Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.
In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.
Listen to all the episodes wherever you get your podcasts.