The new face of beauty in Thailand: Looking ahead to 2023

Consumers have continued to buy less and now look for simplicity but also sophistication. Facial beauty, in particular, is making a strong comeback.
14 March 2023
Thailand beauty Cover Picture
Suchada
Suchada
Manasilapaphan

Beauty Sector Director (Thailand), Kantar, Worldpanel Division

Get in touch

Thailand’s beauty sector is bouncing back vigorously following the pandemic, bringing enticing opportunities for brands and manufacturers. Facial beauty, in particular, is making a strong comeback. However, consumers’ experiences during COVID-19 have driven a major change in their expectations and priorities.

Kantar Worldpanel’s new report – 2023 Thailand Beauty Trends - The new face of beauty in Thailand: Looking ahead to 2023 – has been created to help beauty players understand the impact of this evolution, and how they can meet people’s desire for affordability, efficacy, availability and all-round health.

In its pages, we look at Thailand’s beauty market in 2023, exploring:

  • The ways in which consumers’ lifestyles and needs have changed
  • How the meaning of ‘beauty’ has evolved
  • The importance of helping people nurture themselves
  • The benefits beauty buyers demand from the products they purchase
  • The winning strategies that will unlock growth

Read the report

Get in touch
beauty

Get the inside track on Beauty and Personal Care trends

Our understanding of the complex beauty market will help you stay ahead of category trends to drive sustainable growth.
Learn more