Alongside the publication of the seventh Global Brand Footprint report, we have newly launched Asia Brand Footprint report specifically focusing on Asian markets – China Mainland, Indonesia, Korea, Malaysia, Philippines, Taiwan and Vietnam.
Within the first Asia edition, we reveal the top brands being chosen the most by consumers in the whole region as well as in each market across five sectors: Beverage, Food, Dairy & Dairy Substitutes, Health & Beauty, and Home Care.
Top 5 most chosen brands in each individual Asian market
China Mainland Top 5
|
Rank |
Brand |
Purchase acts (consumer reach points in millions) |
Households buying at least once (penetration) |
Choices by consumer (frequency) |
|
1 |
Yili |
1275 |
90.9 |
7.5 |
|
2 |
Mengniu |
1053 |
88.1 |
6.5 |
|
3 |
Master Kong |
850 |
80.8 |
5.6 |
|
4 |
Haday |
520 |
73.3 |
4.0 |
|
5 |
Want Want |
453 |
64.9 |
3.7 |
Indonesia Urban Top 5
|
Rank |
Brand |
Purchase acts (consumer reach points in millions) |
Households buying at least once (penetration) |
Choices by consumer (frequency) |
|
1 |
Indomie |
1,241 |
97.5 |
42.9 |
|
2 |
So Klin |
771 |
94.7 |
27.4 |
|
3 |
Kapal Api |
673 |
83.3 |
27.2 |
|
4 |
Royco |
618 |
85.0 |
24.5 |
|
5 |
Mie Sedaap |
581 |
87.1 |
22.5 |
South Korea Top 5
|
Rank |
Brand |
Purchase acts (consumer reach points in millions) |
Households buying at least once (penetration) |
Choices by consumer (frequency) |
|
1 |
Ottogi |
95.2 |
99.2 |
5.5 |
|
2 |
Masinnen Milk |
81.7 |
90.7 |
8.2 |
|
3 |
Seoul Milk |
81.6 |
52.1 |
7.4 |
|
4 |
DONGWON |
71.5 |
57.4 |
4.4 |
|
5 |
Beksol |
65.2 |
85.4 |
4.0 |
Malaysia Top 5
|
Rank |
Brand |
Purchase acts (consumer reach points in millions) |
Households buying at least once (penetration) |
Choices by consumer (frequency) |
|
1 |
Maggi |
43 |
86.2 |
8.5 |
|
2 |
Milo |
34 |
84.8 |
7.0 |
|
3 |
Marigold |
21 |
65.1 |
5.5 |
|
4 |
Dutch Lady |
21 |
58.2 |
6.1 |
|
5 |
Ayam |
18 |
58.2 |
5.3 |
Philippines Top 5
|
Rank |
Brand |
Purchase acts (consumer reach points in millions) |
Households buying at least once (penetration) |
Choices by consumer (frequency) |
|
1 |
Lucky Me |
812 |
97.7 |
35.8 |
|
2 |
Nescafé |
660 |
84.2 |
33.7 |
|
3 |
Surf |
545 |
88.5 |
26.5 |
|
4 |
Silver Swan |
486 |
80.2 |
26.1 |
|
5 |
Kopiko |
476 |
72.0 |
28.4 |
Taiwan Top 5
|
Rank |
Brand |
Purchase acts (consumer reach points in millions) |
Households buying at least once (penetration) |
Choices by consumer (frequency) |
|
1 |
I Mei |
83 |
91 |
10.8 |
|
2 |
Kuang Chuan |
59 |
77 |
9.0 |
|
3 |
Fresh Delight |
45 |
69 |
7.7 |
|
4 |
Wei Chuan Lin Feng Yin |
32 |
42 |
8.9 |
|
5 |
Uni-President |
30 |
71 |
5.0 |
Vietnam Urban 4 Key Cities Top 5
|
Rank |
Brand |
Purchase acts (consumer reach points m) |
Households buying at least once (penetration) |
Choices by consumer (frequency) |
|
1 |
Vinamilk |
49 |
91.9 |
19.4 |
|
2 |
Hao Hao |
18 |
75.6 |
8.5 |
|
3 |
Nam Ngu |
14 |
68.3 |
7.6 |
|
4 |
Ngoi Sao Phuong Nam |
|
46.6 |
8.5 |
|
5 |
Milo |
11 |
49.7 |
8.0 |
Asia though is diverse and fragmented with different cultures and consumer behaviors, the growth levers are brought together in a few common themes centered around the consumers’ fast-changing needs. To help brands look into the recipe for brand growth, we examine real case studies with their successful stories as well as conduct executive interviews with their leaders to see how these brands found growth.
Marcy Kou, CEO Asia, Worldpanel Division, Kantar, said: "Consumers are becoming more discerning, informed and well-traveled. As a result, they are exposed to more options, ideas, products, and perspectives. All this influences, shapes and changes their perception and demands to where making a purchase is not just about a product, but what else the brand offers, including a complete shopping experience for them as consumers."
Download the report to find out how brands in Asia and in each local market have managed to be picked off the shelves most often.