June 18, dubbed as China’s mid-year Black Friday, is the second most prominent ecommerce shopping festival in China after Singles’ Day, and creates a huge sales opportunity for consumer brands in that market. Our latest report, China’s First Shopping Spree after COVID-19: How Brands Breakthrough the Crisis, reviews the consumer goods market in this post-pandemic period across three dimensions – “people, product and place” – to help decode how manufacturers can embrace business opportunities in the post-pandemic era.
- People: Insights Across Eight Strategic Consumer Groups; Utilise the Fan Economy Across All Consumer Touchpoints; Leveraging Users Life Cycle for Precise Customer Operation
- Product: Explore New Needs, Embrace New Trends
- Place: Marketing for the “New Normal” of COVID-19: Live streaming ecommerce; O2O - Winning Retail Model for a New Era; Exploring New Opportunities in ecommerce: Social ecommerce
To download the report and set up a virtual coffee with our experts to find out how your brand take understand the changing ecommerce landscape, please complete the form below.