Agile market research

Market research is experiencing a transformational moment, fuelled by a combination of new technologies and a more iterative way of thinking. Learn how the most iconic brands use agile consumer insights to respond faster to changing market conditions and consumer needs.

Our thinking
Coca-Cola Kantar BrandZ Most Valuable Global Brands
How Coca-Cola stays refreshed
Glass prism
AI answers a pressing need for digital advertising
How can AI empower your innovation process
How can AI empower your innovation process and unlock new connections?
Latest articles
How McDonald’s can beef up its growth strategy
How McDonald’s can beef up its growth strategy
Kantar BrandSnapshot uncovers how McDonald’s can harness affordability, innovation, and brand power to fuel its next big leap forward.
Real beauty real impact
Real beauty, real impact: Dove’s 20-year glow-up
A permanent fixture in the Kantar BrandZ UK Most Valuable Brands ranking, Dove continues to shine at the No.9 spot this year, with a brand value nearing $6.5 billion.
Creative tagging
Creative excellence at scale: AI-led acceleration with a human touch
AI and GenAI are enabling creative production and creative effectiveness measurement at unprecedented scale, but need humanity baked into their development and deployment.
AI-powered concept testing
How AI-powered concept testing can help you predict in-market performance
ConceptEvaluate AI on Kantar Marketplace allows brands to get feedback on even more concepts in their constant quest to find new growth avenues. Discover how.

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Marketplace

Build your brand with faster insights

Accelerate consumer understanding with Kantar Marketplace, a market research platform that combines agile research products, powerful analytics and deep brand-building expertise.
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