Agile market research
Market research is experiencing a transformational moment, fuelled by a combination of new technologies and a more iterative way of thinking. Learn how the most iconic brands use agile consumer insights to respond faster to changing market conditions and consumer needs.
Latest articles
The ability to swiftly and accurately gauge the potential of creative ideas can magnify your long-term advertising impact
Post-launch research reveals the “why” behind performance, empowering marketers to pivot strategically and unlock lasting growth.
Kantar BrandSnapshot uncovers how McDonald’s can harness affordability, innovation, and brand power to fuel its next big leap forward.
A permanent fixture in the Kantar BrandZ UK Most Valuable Brands ranking, Dove continues to shine at the No.9 spot this year, with a brand value nearing $6.5 billion.
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