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Kantar’s BrandSnapshot compares the world’s most valuable automotive brand, Tesla, with Germany’s top automotive brand, Mercedes-Benz.
Kantar’s BrandSnapshot data identifies Shein as a high-growth potential brand
Coca-Cola maintains stellar performance in the Kantar BrandZ Most Valuable Global Brands ranking by continuously refreshing its brand.
Grabbing attention is the first step to advertising effectiveness, especially in the digital space. Since creative quality is one of the biggest determinants of how much attention you’ll receive, it is critical to comprehensively measure attention during the creative development process.
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