Challenge
To provide effective guidance on bundle and new product development, a CPG manufacturer of household essentials sought to identify the most effective pack size in category and sub-categories online.
Approach
Our comprehensive pack-size analysis helps identify sales uplift based on unit size, pack size and total size at the category and sub-category level. Through the eAssort dashboard, growth potential can be identified and compared in terms of absolute and average units.
Insight
An effective pack-size strategy can help manage time and resource constraints. It can also help identify potential sales uplift on existing portfolio and assortment plans. We helped identify the five most profitable pack sizes for the client.
Impact
Our guidance informed development and bundling efforts for the manufacturer. This also helped streamline pack size offering—the client could redact several different but materially similar pack sizes.
Learn more about online assortment and portfolio optimisation here.