Consumer Landscape

Fully understand consumer and shopper drivers to develop successful marketing actions.
Consumer Landscape
Benefits
01

Make decisions based on facts

The full details of every purchase and usage occasion are recorded instead of relying on memory, for unrivalled depth.
02

Understand the why behind the buy

Beyond purchase and usage, we complete the picture with opinions, attitudes and media exposure.
03

Track changes and trends over time

Any change in behaviour from one period to the next is picked up and explained.
04

Link purchase data with other information

Use bespoke questionnaires to quantify opportunities and infer the drivers of sales.

Client results

Man with child looking at groceries

Defending Saigon Co-op's leading position

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People drinking

Finding new markets for a national beer brand

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Child bowling

A local strategy for the launch of Danoninho Petit Pouch

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Fashion model

Evolving a retail brand for the next generation

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Couple looking out to sea

Engaging the next generation of cruisers

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Featured solutions
Consumer & Shopper Attitudes & Trends
Connect what people think and how they choose products, with our best-in-class purchase data.
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MONITOR Analytics
Proprietary data tools that connect human-centric insights to your database to inform decisions, strategy and messaging.
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Segmentation
Understand customers better, in order to find opportunities for growth and effectively target the most valuable segments.
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Additional solutions
Worldpanel Plus

Also within Consumer, Shopper & Retail