Brand Strategy

Trust the experts at Kantar, and our wealth of market insights, to develop a compelling strategy for your brand.
brand strategy

Understand your audience

Strong brands are relevant, and connect to the needs and emotions of shoppers and consumers. We can help.

Create a strong brand

Build an irresistible brand that will give you a competitive advantage, with our unique frameworks and tools.

Deliver a consistent brand experience

Every touchpoint should be aligned to a consistent ambition, and your brand should resonate with customers and employees.

Measure results

Stay focused on the strategic elements that deliver growth. Kantar helps you assess brand impact against the right KPIs.
Featured solutions
The Brand Footprint ranking shows how consumers around the world are buying FMCG brands, highlighting opportunities.
We use panel data to show the consistent buying patterns that exist in every category and for every brand.
Access insights from the largest global brand equity study: 4 million consumers, 18,000 brands across 50 markets.
Brand Footprint 2020 Cover

Latest Brand Footprint rankings

The 2020 report shows more than 40 FMCG brands have been chosen by consumers over 1 billion times.
Find out more