Brand Strategy
Trust the experts at Kantar, and our wealth of market insights, to develop a compelling strategy for your brand.

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The Brand Footprint ranking shows how consumers around the world are buying FMCG brands, highlighting opportunities.
We use panel data to show the consistent buying patterns that exist in every category and for every brand.
Strong brands provide value for businesses and shareholders. Supercharge growth with the world's largest equity platform.
Additional solutions
Latest Brand Footprint rankings
The 2020 report shows more than 40 FMCG brands have been chosen by consumers over 1 billion times.
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