Brand Strategy

Trust the experts at Kantar, and our wealth of market insights, to develop a compelling strategy for your brand.
brand strategy
Benefits
01

Understand your audience

Strong brands are relevant, and connect to the needs and emotions of shoppers and consumers. We can help.
02

Create a strong brand

Build an irresistible brand that will give you a competitive advantage, with our unique frameworks and tools.
03

Deliver a consistent brand experience

Every touchpoint should be aligned to a consistent ambition, and your brand should resonate with customers and employees.
04

Measure results

Stay focused on the strategic elements that deliver growth. Kantar helps you assess brand impact against the right KPIs.

Client results

Lightbulbs

Tuning a brand's image to maximise equity and market share

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Mother and child in bumper car

Knowing exactly where to invest to grow a snack brand

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Macaroons

Brand guidance for a leading food client

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Aerial shot of city at night

Identifying growth opportunities in new markets

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land rover case study

Evolving the Land Rover masterbrand

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paint

A meaningful brand strategy for Dulux

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Featured solutions
Brand Footprint
The Brand Footprint ranking shows how consumers around the world are buying FMCG brands, highlighting opportunities.
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Grow Penetration
We use panel data to show the consistent buying patterns that exist in every category and for every brand.
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Kantar BrandZ

The definitive guide to brand-building.

Discover how strong brands provide value for businesses and shareholders. 

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Additional solutions
Optimise Brand Positioning
Worldpanel Plus
mmd
Modern Marketing Dilemmas
An evidence-based guide to help marketers protect their margins.
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Marketing Trends 2024
Marketing Trends 2024
Discover the key 10 trends that marketers need to know in 2024. Each trend has a datapoint and Kantar’s point of view that will help you set your strategy up for success.
Find out more
Kantar BrandZ Global Report 2023
Download the Kantar BrandZ Global Report
Discover the factors driving growth for the world’s most valuable brands.
Download the report
GIB
Global Issues Barometer
New study shows how people around the world are feeling and responding to the multiple threats they face today.
Read more
Brand footprint 2023

Latest Brand Footprint rankings

The Brand Footprint ranking reveals how consumers around the world today are buying FMCG brands.
Find out more

Also within Brand Growth