Cynthia

I lead global products for our Dx Analytics offer. This means helping our teams develop, scale, and take to market technology-based analytics solutions that use search and social data to help our clients understand trends, reposition their brands, and master digital at speed, anywhere in the world. I also co-lead Kantar Analytics’ iLab, our innovation powerhouse fuelled by our unique human understanding, AI-powered analytics, and advanced technology to accelerate business growth.

In my role, I get to see and input in many projects happening around the world. What has been most interesting to me is the work that we do in the space of trends. We are using search and social data to understand emerging signals of potential demand. From helping investment funds decide which new proteins to invest in, to helping food companies understand emerging flavours, to speaking to clients about how modern cities can benefit from analytics. Every day I learn something new.