Doing “good business” – good for customers, good for stakeholders, and good for wider society – is increasingly requested of brands... but is it possible to have it all? How can you drive growth and do good, without compromise?
Three things define brands that are built responsibly:
1. As assets, brands are given investment to maximise their potential to drive growth, deliver shareholder returns and add resilience to business. Building the right relationship with hearts and minds is essential to this.
2. When brands invest, they spend that money on actions and experiences that build a clear, coherent set of memories and associations that create competitive advantage.
3. Brands are guided by a purpose beyond profit that informs actions internally and externally. It connects authentically to their products and services, their values, the way they do business, and the world around them.
These brands are recognised for making people’s lives better, and grow in value twice as fast.
It’s time to be a pioneer in the next era of brand – the era of the public – by doing good business without compromise. To learn how you can build your brand more responsibly, get in touch with our experts via the form below.
If you missed out on the Great British Brands launch event, visit our Events page or download the launch presentation deck.
