Great British Brands

Great British Brands
In partnership with The Marketing Society, we are on a mission to help British brands become a greater force for good on the global stage.
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Great British Brands: Build Brands Responsibly
Drive growth and do good, guided by a purpose that permeates actions, experience and behaviour, to create competitive advantage.
1 Build Brands Responsibly
Great British Brands: Communicate Creatively
Deliver creative and effective communications that build a coherent set of associations for your brand, create predisposition to choose it over other alternatives, and enhance the actual experience of using it.
2 Communicate Creatively
Great British Brands: Innovate Meaningfully
Great innovations unlock growth by creating value for consumers’ lives, by anticipating and acting on change with meaningfully different innovation.
3 Innovate Meaningfully
Great British Brands: Experience Uniquely
Fuel conversion and advocacy by winning at the moments of truth on the customer journey, on and offline.
4 Experience Uniquely
Great British Brands: Resources
Explore great insights from across Kantar based on the four pillars.
5 Resources
Great British Brands: Events
6 Events

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Wondering how you can use the pillars to optimise growth?

Get in touch: we’d love to discuss the implications of our four growth pillars for your business.

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