Creative Development & Evaluation

Develop extraordinary creative that is also effective, so you can stand out and grow your brand.
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Benefits
01

Uncover human insight for winning creative

Build a robust foundation for your creative platform, based on relevant human truths and an understanding of consumer behavior.
02

Maximize ROI from your ads

Optimize your creative to stand out, create meaningful impressions, and drive brand growth in the short and long-term.
03

Make your creative go further

Learn which markets your creative could successfully transfer to, with our predictive AI model.
04

Take the guesswork out of advertising ROI

Predict creative effectiveness in 15 minutes, with this fully automated AI-powered tool.

Client results

Audi case study image

Giving Audi the confidence to air new creative

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People drinking coffee

Helping Nescafé improve its brand image in France

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Silhouettes

Helping Gatorade create strong digital assets

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Bartender pouring a cocktail

Illuminating cross-cultural nuances for a beverage brand

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Woman throwing leaves

A more emotive positioning for a leading candle brand

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Ultraviolet makeup

An agile approach to creating emotive advertising

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Featured solutions
Ad Testing & Development
Grow your brand with extraordinary creative. Know how your ad will perform, and how to improve it to maximize ROI.
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Kantar Marketplace
Get insights at the speed of business; high quality sample, validated solutions, self-serve surveys and expert consulting.
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Kantar’s Creative Effectiveness Awards

Creative Effectiveness Awards 2021

Revealed: the most creative and effective advertising in 2020, judged by consumers. And the secrets behind their success.
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