Campaign Effectiveness & ROI

Find the right mix of channels, messaging, creative and format, to optimize return on your marketing investment.
ROI
Benefits
01

Optimize your media campaigns

Optimize your media mix across channels to deliver impactful campaigns and improve return on marketing investment.
02

Link campaign effectiveness to purchasing

Boost returns on your media investment through the lens of actual consumer behavior, and with a single-source approach.
03

Lift your ROI

Shape Media Strategies to Fuel Brand Growth, both for short term sales impact and for long-term Brand equity.
04

Build your brand with digital advertising

Maximize return on your digital investments. Learn what works for your brand in different digital contexts.

Client results

Showing Vodafone how its digital activity performs

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Silhouettes

Helping Gatorade create strong digital assets

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A winning formula for Cadbury's digital campaign evaluation

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People drinking coffee

Helping Nescafé improve its brand image in France

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Featured solutions
LIFT ROI
A modern, disruptive measurement approach changing the way marketers think, evaluate and influence their marketing performance and KPIs. LIFT ROI provides actionable campaign insights to strengthen marketing and media decisions.
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LIFT+
More actionable insights on your brand lift studies and learn 'why' media is driving your brand outcomes the way it is and what you should do with it.
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LIFT
Build your brand equity with powerful advertising. From identifying the optimal reach and frequency, to uncovering channels synergies, LIFT guides you through the intricacies of campaign optimization.
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Additional solutions
Digital Campaign Effectiveness
LIFT
Improving ROI Across Markets & Categories
Return on Equity

Also within Advertising, Media & PR