Inflation figures are based on over 75,000 identical products compared year-on-year in the proportions purchased by shoppers and represents the most authoritative figure available. It is a ‘pure’ inflation measure in that shopping behaviour is held constant between the two comparison periods – shoppers are likely to achieve a lower personal inflation rate if they trade down or seek out more offers.
Our Worldpanel data gives you the full picture of your shoppers purchases, behaviours, and attitudes. We can help you understand how your shoppers are reacting to inflation, how their purchase behaviour is changing, which products, categories, and retailers they are switching in and out of so that you can make better data-driven decisions for your business.