We can help brands and retailers answer questions such as:
- How severe are inflationary pressures in my category and my competitive set?
- What changes in shopper behaviour can I expect in my category as inflation rises?
- In this environment what pack, price and promotion strategies will best maintain my brand’s appeal to shoppers?
- Where are retailer strategies focused and how can I contribute to solving their problems?
- Which growth levers should I be pulling for my brand?
In the current climate, if you can’t answer these questions you risk falling behind your competition. On the other hand, those retailers and brands which can are likely to be best placed to both retain existing shoppers and attract new ones.