Kantar Profiles Network
We’ve simplified, streamlined and scaled how you access respondent profiles in compliant ways.
Overview
The Kantar Profiles Network is the largest in the industry and built with highly validated, permission-based respondents. Our unprecedented reach combined with enhanced sample and connected data sources creates unique audiences you can’t find anywhere else – all through a single access point.
In numbers
100m
research-ready respondents (100% permission-based respondents, managed to participate in research surveys)
45m
Enhanced Sample reach (Richer double opt-in respondent profiles, built from compliantly matching / appending / tagging behavioural data to panellist profiles)
4,800
profiling attributes
70
panel markets
Key features
Dynamic access to our exclusive network of global panels
With faster, more efficient sampling than traditional methods. Plus: exclusive access to Kantar’s LifePoints Panel.
Trusted and compliant data source
Our data collection respects data protection regulations. We enhance connected sample compliantly.
Scaled media activation capabilities
We connect, verify, append and activate your data, and programmatically link you to new audiences.
Kantar Profiles Network
We’ve simplified, streamlined and scaled how you access respondent profiles in compliant ways.
Kantar Profiles NetworkRelated solutions
Trust the experts for compliant proprietary panels that give you access to the voice of your consumer.
Enhance your datasets and boost the value of research investments by connecting real people profiles to other sources.