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Kantar in China

Kantar in China

Kantar has been serving clients in China market for more than 30 years. From consumer panel data to futures consultancy; from AI-powered prediction to Chatbots; from semiotics research to advanced data analytics; from serving Chinese brands going global to helping multinational companies to understand Chinese consumers: Kantar’s mission is to inspire our people, clients and society to create and flourish in an extraordinary world.
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Global scale, China relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in China and across the world.
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Inspiration
East Asian woman shopping in supermarket
Growth mainly comes from southern region and online channels.
EN-Google BrandZ Head Picture
In the face of global disruption, the Top 50 Chinese brands stayed aligned to their core values and actively pivoted to new approaches.
Young GenZ women full
GenZ and lower-tier city consumers are powerful growth engines for brands’ future growth in China.
cny Ads Creativity Award final
Smart use of animation characters, choosing the right celebrity, and creating a warm, happy Spring Festival atmosphere are key ingredients of effective Chinese New Year ad creatives.
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