Grow Penetration
We use panel data to show the consistent buying patterns that exist in every category and for every brand.
Key features
Plans that increase the chances of success
The predictable patterns allow sales targets to be reconstructed in terms of how many additional buyers are needed.
Consistent marketing processes across the business
Introduce more consistent ways of working, to minimise waste and maximise effectiveness, with ubiquitous buyer rules.
Determining if brands or categories are abnormal
By assessing how well your brands fit the penetration rules, marketing plans are adjusted according to factual evidence.
Related solutions
The Brand Footprint ranking shows how consumers around the world are buying FMCG brands, highlighting opportunities.
Stand out and drive growth for your brands with a sharp, differentiated and consistent positioning and clarity of purpose.
We monitor FMCG purchases and trends across all retail channels, through the biggest consumer panels globally.