Brand Strategy

We define brand purpose, architecture and measurement systems to realize brand-led growth that unlocks commercial success through holistic brand focused frameworks and solutions.
business people having meeting
Benefits
01

Brand Purpose

Effectively build and manage brands that drive sustained business growth.
02

Brand Architecture and Portfolio Management

Manage your brand portfolio through deliberate architecture and portfolio management to reduce cannibalization and maximize brand impact.
03

Brand Monitoring System

Develop an agile and integrated brand measurement framework to enable brand management at speed.
Featured solutions
Brand Footprint
The Brand Footprint ranking shows how consumers around the world are buying FMCG brands, highlighting opportunities.
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Grow Penetration
We use panel data to show the consistent buying patterns that exist in every category and for every brand.
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BrandZ
Strong brands provide value for businesses and shareholders. Supercharge growth with the world's largest equity platform.
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Additional solutions
NeedScope
Social Analytics

Also within Brand Growth