Summary
Humour can have a deadly serious role in survey design.
In fact, humour can be used as a gateway to connect with panellists, making them feel comfortable telling the truth when asked questions, that well, can be uncomfortable to answer honestly (like, "do you vaccine your pets every year?").
Listen in to this 28 minute module where Jon Puleston, VP of Innovation, illustrates how you can make the best use of humour in survey design.
He covers:
- Why some panellists might not give the most truthful answers all the time
- The impact humour can have on data quality and truthfulness
- How humour can be applied in survey designs
- Considerations to be mindful of when using humour in research