Connecting with Communities
Kantar is asking people globally about their behaviours, thoughts and feelings towards topical social, economic, and environmental issues and trends. Read what respondents have to say here.
community research
Connecting with the Tourism Community
Global findings exploring how consumers are travelling across different markets and demographics.
tourism
Connecting with the Media & Entertainment Community
Global findings exploring how people are consuming media across channels and devices.
entertainment
Connecting with the Digital Payments Community
Global findings on how global consumers pay for goods and services, and are navigating new payment types.
digital payments
Connecting with the Automotive Community
Global findings on how global consumers are approaching car ownership and the desires and motivations of in-market buyers.
automotive
Connecting with Global Consumers
Global findings on sentiments towards the state of the economy and its impact on consumer behaviour.
consumers managing the economy
Connecting with the Workforce
Global findings on sentiments toward new ways of working, the impact of economic instability, and more.
workforce
Connecting with the Health and Wellness Community
Global findings on the adoption of health technology and its impact on health and wellness. Also, a look at emotional wellness today.
health community
Connecting with Eco-Conscious Consumers
Global findings on consumer support for sustainable practices, products and brands in the face of economic uncertainty.
eco-conscious consumers
Connecting with Hybrid Workers
Explore global sentiments towards remote work, what employees expect from employers, lifestyle trends and more.
hybrid workers
Connecting with Travel Enthusiasts
From destinations and arrangements, to travel concerns and premiums, hear what travel enthusiasts globally have to say about their upcoming plans and feelings towards travel today.
global travellers
Connecting with People Impacted by COVID-19
From employment status and homeschooling, to new hobbies and shopping, we asked people globally how the pandemic has impacted their lives and their feelings about a COVID-19 vaccine – including Physician perspectives.
impacted by covid
Connecting with Parents and Caregivers
Global findings around people’s opinions and experiences of raising children or caregiving, during the pandemic and beyond.
parents and caregivers
Connecting with Families Reuniting
Global findings around people’s intentions for the upcoming Festive Season – from gathering and shopping, to travel and safety.
reuniting families
Connecting with Black Communities
We asked Black consumers if brands need to do more research with people of their race/ethnicity to better understand their unique needs, and they answered “yes”.
connecting with black communities

Connecting with the Tourism Community

Global findings exploring how consumers are travelling across different markets and demographics.

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Community Report Overview

Technology and innovation are reshaping the way people explore the world. From AI-driven trip planning to receiving recommendations from social influencers, today’s tourists expect smarter and more tailored experiences.

In this report, we explore how consumers across markets and demographics are travelling, the tools they use for planning and their approach to future travel. Additionally, we highlight differences between optimised Empathetic Survey Design and basic survey questions, and recommendations for implementing these best practices into your research initiatives.

Findings include more than 10,000 online respondents from Kantar Profiles’ Respondent Hub across ten global markets (including Australia, Brazil, China, France, Germany, Singapore, South Korea, UAE, UK and the US).

Explore our findings here on:

Travel Behaviours
AI-based Tools for Trip Planning
Sources of Travel Inspiration
Future Travel Approaches

Get the complete report

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Connecting with Communities

Connecting with the Entertainment Community