Community Report Overview
As Smart TVs become the norm, and prices for technologies like virtual reality devices continue to drop and become more accessible, trends across consumers seeking entertainment at home are changing. Audiences can more easily access different media channels, across a variety of devices.
In this report, we explore how people across markets and demographics engage with media and technology, including TV and streaming, audio like podcasts and music, gaming and virtual reality. We uncover ways different media types are consumed, how device preferences vary by medium and what audiences really think about ads and password sharing.
Using responses from more than 10,000 online respondents from Kantar Profiles’ Respondent Hub across ten global markets (including Australia, Brazil, China, France, Germany, South Africa, South Korea, Spain, UK and US), this study sets out to explore how global audiences consume different types of media at home.
Explore our findings here on:
- TV & Streaming
- Audio Content
- Gaming
- Augmented Reality and Virtual Reality
Access the full report