NEW PORTFOLIO TEST

Data Collection and Connection

Understand your customers.

Reach an engaged, compliant, and real global audience for your custom research. We give you access to the highest quality panel and first-party data, at speed and scale, for the most meaningful insights.

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Survey from

170m+real people in 100 markets

Connect

45m profiles with non-survey based-data

Verified by

10+ proprietary tools and techniques

Our Solutions

Find your target audience through our network of 170m+ people across 100 markets.

The Kantar Profiles Audience Network is the world’s largest. We have the global reach you need, and take pride in delivering the highest quality, compliant, and honest responses. Access consumers, niche targets and custom audiences.

Key features

Global, compliant access

Reach your audience in more than 100 markets in one place - a faster way to field. Access millions of online respondents, compliantly.

Engaged audiences

Our proprietary panels provide an engaging community experience – where people feel comfortable sharing data.

Quality, stable insights

The Profiles Audience Network is powered by advanced technology, data science and award-winning expertise, for trusted data.

Survey programming and fieldwork

Your trusted brand partner for custom survey research.

Our highly experienced local teams provide one-on-one support for your research design, from survey programming through data delivery. We'll help you analyse and visualise your data using custom dashboards or data exports.

Key features

Stable, reliable insights

Our expansive audience, combined with our experienced fieldwork managers, deliver consistent and quality data.

A range of deliverables

Whether you need a powerful dashboard that integrates multiple data sources or simple crosstabs, our team can support your requirements.

Award-winning tools

Create surveys that deliver honest and reliable answers using our award-winning survey programming tools - designed for better engagement.

Connected Data Solutions

Enhance, activate and validate your data.

Make your research work harder for you by matching and appending other data sources to your survey-based research for a holistic view of your target audiences and media activation. We partner with dozens of tech and data companies for meaningful connections.

Key features

Enriched customer data

Enhance your survey research with Kantar’s proprietary data, data from our trusted partnerships, or your own customer (CRM) data.

Media audience activation

Tap directly into seed audiences from your research to power advanced modelling and activation of your customer or prospect audience.

Audience validation

Validate the accuracy of your existing audience to optimise targeting and media spend.

Anti-fraud and quality assurance

Our focus has always been on quality and delivering it with consistency, accuracy, and accountability.

When your data is collected with us, trust it will be generated on a foundation of the best source of people, advanced technology and data science, and validated by industry-leading anti-fraud technology.

Key features

Advanced AI and Machine Learning

Our anti-fraud software uses 3 Deep Neural Networks and years of data collection to identify fraud where humans and other software cannot.

Comprehensive validation approach

Our unique methodologies and layers of quality control have been developed to handle multiple sources.

Compliant data collection, globally

We are the only global partner with a PIPL compliant panel management platform in China to adhere to local legislation.

Advanced Analytics

Get up to speed with Survey Design Best Practice using award-winning expertise.

The impact of bias on surveys
Learn about different types of survey bias and how to avoid collecting biased responses through design.

How to create a questionnaire
Learn where to start, how to polish them, and what to double-check – for successful designs.

The effect of scale design on answers
Learn about the impact language and scale design have on online survey respondent answers.

Reducing survey dropout
Explore what causes respondent fatigue and how to avoid it through survey design choices.

Writing questions effectively
Get tangible advice for writing effective online survey questions that will produce reliable data.

Using humour for truthful feedback
Learn techniques that make panellists comfortable answering as their true selves – for a positive impact on data quality.

Insights on communities worldwide

Consumers Managing the Economy

Global findings on sentiments towards the state of the economy and its impact on consumer behaviour.

Read the report

Workforce

Global findings on sentiments toward new ways of working, the impact of economic instability, and more.

Read the report

Our Experts

Our expertise in survey design, fieldwork, sampling methodologies, and data science is core to our commitment for delivering the industry’s highest quality, most meaningful data to our clients. We have decades of experience building and managing panels and delivering trusted data.

Get in touch

Jon Puleston

Jon Puleston
VP, Innovation, Profiles Division
Survey Design and Panellist Engagement

Qi Wang
Data Scientist, Profiles Division
Anti-Fraud and Panel Management

NEW PORTFOLIO TEST

Understand your customers.

Reach an engaged, compliant, and real global audience for your custom research. We give you access to the highest quality panel and first-party data, at speed and scale, for the most meaningful insights.

170m+real people in 100 markets

45m profiles with non-survey based-data

10+ proprietary tools and techniques

Get answers to your research questions fast with flexibility.

Key features

Launch surveys with speed

Personal library of assets

One-stop-shop

Find your target audience through our network of 170m+ people across 100 markets.

Key features

Global, compliant access

Engaged audiences

Quality, stable insights

Your trusted brand partner for custom survey research.

Key features

Stable, reliable insights

A range of deliverables

Award-winning tools

Enhance, activate and validate your data.

Key features

Enriched customer data

Media audience activation

Audience validation

Our focus has always been on quality and delivering it with consistency, accuracy, and accountability.

Key features

Advanced AI and Machine Learning

Comprehensive validation approach

Compliant data collection, globally

Advanced Analytics

Get up to speed with Survey Design Best Practice using award-winning expertise.

Consumers Managing the Economy

Workforce

Our expertise in survey design, fieldwork, sampling methodologies, and data science is core to our commitment for delivering the industry’s highest quality, most meaningful data to our clients. We have decades of experience building and managing panels and delivering trusted data.

Shape your
brand future

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