LIFT+ powered by THX

Revolutionary multichannel tracking

In today’s media landscape, with fragmented platforms and strict data privacy, navigating how to track real behaviours and measure campaign impact is harder than ever.

LIFT+ powered by THX captures real consumer media exposure across every touchpoint, 24/7, to identify your campaign impact.

Our mobile app tracks the complete consumer media journey delivering real-time actionable insights that let you optimise throughout the campaign cycle.

From digital video and connected TV content, to out of home advertising and store visits – track exposure across all channels that matter to you within one single-source app.

Discover the full capability of LIFT+ powered by THX

Watch ()

Mastering multichannel marketing

Discover our essential guide for navigating the evolving media landscape. Gain insights and evidence-based tips to optimise your brand's growth amidst the challenges of fragmented channels and new ad platforms. Download now.

LIFT+ powered by THX booklet cover

Download the guide

First Name*

Last Name*

Email* Please enter your business email.

Company*

Job Title*

Market*

I would like to receive occasional brand, marketing and media insights from Kantar

I would like to receive a weekly round-up of the best insights from Kantar

I agree to the Kantar Terms and Conditions and confirm that I have read and understood the Kantar Privacy Notice.

By submitting this form you agree to be contacted by Kantar. You may opt-out at any time.

Features & benefits

Campaign performance

How did my multi-channel campaign perform overall? Did I reach my target audience
and what brand-building role did
each channel play?

Marketing effectiveness

How can I measure the effectiveness
of my brand campaign by leveraging real-time exposure triggers?

Access to insights

How can I optimise my media strategy and media planning with faster access to insights?

Media optimisation

How can I identify the most cost-effective channels of my multichannel campaign?

What our clients are saying

"I am genuinely excited about their unique ability to deliver deep cross-media insights through passive measurement of cross-media ad exposure"

"We have consistently gained a deep understanding of its functionalities and utilized it effectively to achieve outstanding results. The app's Brand Lift and Location features, combined with strategic thinking, has contributed to the outcomes of a lot of our research studies"

"For the first time, we have gained a clear understanding of the impact that retail media has had on our brand. We were also impressed by how streamlined the set-up of the study was, which made the entire process very efficient."

"When it comes to media optimization in EMEA, the Kantar team proves to be truly indispensable. Their deep comprehension of brand building, media and our business, along with their unwavering commitment to improvement, ensure that each day is maximized to its fullest potential."

Maximise your campaign's impact

Monitor campaign performance in
real-time

Capture real-time behaviour insights with the THX. passive panel to monitor true customer campaign exposure and impact.

Measure multichannel media contribution

Size the contribution of each media, the overlap, and synergies to optimise your media mix.

Start monitoring retail performance

LIFT+ opens up retail opportunities to track in-store visits, as well as out-of-home advertising with granularity.

Optimise your campaign strategy

Access actionable insights at your fingertips across all channels for smarter, faster decisions that maximise media impact and cost efficiency.

Get in touch

Discover the full capability of LIFT+ powered by THX.